Imagine combining the passion and understanding of your personal relationship with the strategic acumen needed for a successful business. Starting a business with your partner promises not only potential economic gain but also the unique opportunity to grow closer through shared challenges and triumphs. Yet, while the concept is enticing, it demands careful orchestration of communication, financial planning, and mutual respect. In this article, embark on an exploration of key insights and strategies
This is not a comment on the actual item or service you sell but in how you present it. If you’re not using your audience’s language and talking to a need they’ve identified, you’re fighting a marketing battle, and you need to change that today. Here’s why: Years ago, I worked with a client who used a term I had never heard before. She wasn’t selling to NASA or some market ladened in acronyms. It was a common audience, albeit somewhat younger than me. But when she insisted she was the leader of this
Small business owners and solopreneurs learn quickly that they must wear many hats. While this ability to work in every area of their business may save money in the short term, it doesn't take long to understand that multitasking can be bad for business. When your focus is diluted across many channels and business goals, you may find that you do a little bit of everything but never solidly complete anything. You spend a good part of your day putting out fires and starting projects and at the end may realize
Ask yourself a simple question—what’s holding your potential customers back from buying from you? You might think cost. Perhaps it’s ease of purchase (online ordering), location, or not knowing about you. But there could be something much easier to fix than cutting your prices, moving, or rebranding/launching a huge marketing campaign. While all these things are important—pricing, location, and top-of-mind recognition—there is something else you could be doing to get more people in your business. You
For years now, marketers have touted word-of-mouth marketing as the most powerful, influential, and effective marketing out there. Business owners heeding this advice have begged, borrowed, and bribed people to review them. But it’s been an uphill battle for most. That’s because when customers have a good (or even great) experience, they are less likely to review a product or service than when they are disgruntled. What can we say? People enjoy mudslinging. To build greater customer loyalty,
Launching a business is a thrilling journey filled with possibilities and challenges. While no year is without challenges, the first few are particularly so for most businesses. Many naive owners think that if they can make it through the first year, their success is guaranteed. However, that isn’t the case. The first year actually has the lowest failure rate. According to the Bureau of Labor Statistics, approximately 20% of small businesses fail within their first year. The failure rate increases to 30% by
Starting and managing a business is no small feat. While you may feel empowered to start a business or work for yourself, it can be daunting. You may be facing a myriad of fears and uncertainties. Unfortunately, there’s no magical time that they go away. It’s not like once you pass the five-year mark, you become fearless. No, you must work at that and leverage your resources. So, let’s explore the most common fears for business owners and the strategies for addressing them. One solution that can
Adobe Acrobat is a versatile software suite that offers a wide range of benefits for small and local businesses. From document management to collaboration and security features, Acrobat is an indispensable tool for organizations of all sizes for many reasons: Efficient Document Management: Acrobat provides robust document management capabilities, allowing businesses to create, edit, organize, and archive documents seamlessly. With features like merging, splitting, and indexing PDFs, businesses can
Do you have a limited marketing budget? Do you think what you can accomplish with your budget is less than ideal because you don’t have the money of a large company? While that may seem true, there is one thing you can do to really move the dial and maximize your small marketing budget. Sure, there are many ways to get “free” marketing through social media and growing your referral network but using funds in a targeted way can have a huge impact on obtaining more customers and showing the community who
As an established entrepreneur will tell you, learning on the job is key to being successful at running a business. New entrepreneurs are bound to make mistakes, given the sheer amount of responsibility on their shoulders. However, instead of letting mistakes hold you back, the correct approach is to use them as a learning experience to make better decisions in the future. In this article, we explore a handful of common mistakes most new small business owners make and some helpful tips for minimizing and
In today's business world, it's more important than ever to keep up with the latest digital innovations. By harnessing the power of technology, small businesses can level the playing field and compete with larger businesses. Courtesy of the Dublin Chamber of Commerce, here is a collection of great advice on some ways that small businesses can use digital innovation to grow.Using AI Artificial intelligence (AI) is no longer a thing of the future — it's here now, and it's changing the business landscape.
Small businesses are the backbone of the American economy, and during the holidays, they need our support more than ever. A strong holiday shop local campaign can benefit not just individual businesses, but also the entire community. When you spend your money at a locally owned business, more of that money stays in the community. That's because locally-owned businesses tend to buy from other local businesses, and they're also more likely to reinvest their profits in the community. This strengthens the
It's no secret that we may be heading for a recession. And while that may be bad news for the economy as a whole, it doesn't have to be doom and gloom for your small business. With a little preparation, you can weather any economic downturn and come out the other side stronger than ever. Here's how courtesy of the Dublin Chamber of Commerce:Resist Layoffs A recession can be a tough time for any business. Orders dry up, customers disappear and profits dwindle. In response, many companies take the drastic
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